Marketing Specialist – Demand Generation

About Qserve
Qserve is a global consulting company, focusing on the medical industry. We help medical device & in-vitro diagnostics manufacturers worldwide with market access, medical device registrations & approvals, in-country representation, achieving & maintaining regulatory compliance and clinical trails. We are located in the Netherlands (headquarters, Arnhem), United States, Germany, United Kingdom, Belgium and China. With approximately 100 colleagues, we work together in globally oriented teams. Our organization is strongly growing and has ambitious plans for the future. We are currently looking for a Marketing Specialist Demand Generation who will have an important role in realizing these growth ambitions.

What you'll do

As a Marketing Specialist – Demand Generation you are responsible for successfully developing, implementing, and optimizing demand generation strategies that drive awareness and interest in our company's services. This position plays a crucial role in delivering qualified opportunities and enhance a marketing and sales pipeline.

In this role, you will work closely together with the rest of the marketing team (currently consisting of 5 people) and the colleagues from the different global business units. You will report to the Marketing Manager at our headquarters in the Netherlands.

In more detail, you are responsible for:

• Market and customer research: investigate markets and customers to provide insights and input for marketing strategy development. Verification of marketing information and data to enhance messaging and targeting;
• Campaign strategy and execution: prepare, execute, and optimize demand generation marketing campaigns, including content marketing, social media, webinars and promoted media, focusing on generating high-quality opportunities;
• Analytics and reporting: monitor and analyse campaign performance using key metrics such as opportunities, conversion rates, cost per lead and revenue per lead. Provide actionable insights and recommendations for continuous improvement;
• Collaboration: work closely with the different global business unit and country and sales teams to align marketing activities with business plannings;
• Other marketing activities like writing and publishing content. Provide input and schedule on- and offline activities. Contribute to offline marketing materials and events.

What you’ll bring to the team

• Bachelor’s degree in Marketing, Communication, International Business or related fields;
• You prefer to work in a B2B marketing environment and like the challenges that these customer and buyer journeys bring with them;
• At least three years of working experience within marketing and communication;
• Experience in demand generation strategies;
• Proven track record of campaign management, content marketing, data analysis and on- and offline marketing activities;
• Ability to work independently;
• Knows what it is to work internationally and remotely, closely cooperating with colleagues from all over the world;
• Ability to recognize stakeholders’ needs, translate them into realistic plans and set priorities in the work that needs to be done;
• Availability for 32 – 40 hours per week and ability to work form the Arnhem office partly;
• Fluent in Dutch and English.